Your Website Is Costing You More Than You Think
The numbers don't lie
If your business runs on WordPress, you're paying a hidden tax — in speed, security, and maintenance hours — that compounds every single month.
We built something to fix that.
The speed gap is real — and Google is watching
In 2021, Google made site speed a direct ranking factor. Your Core Web Vitals scores now determine where you show up in search results.
Here's what the benchmarks show:
| WordPress | Next.js | |
|---|---|---|
| Average mobile load time | 4.8 seconds | 0.9 seconds |
| Performance gap | 5x slower | |
Why does this matter?
- 53% of mobile visitors leave if your site takes more than 3 seconds to load
- Sites with good Core Web Vitals see up to 2x higher conversion rates
- Optimizing page speed has been shown to reduce abandonment by up to 76%
Every second your site takes to load, you're losing visitors, rankings, and revenue.
WordPress security: a problem that gets worse every year
WordPress powers 43% of the internet. That also makes it the #1 target for attackers.
The 2025 numbers are staggering:
- 333 new vulnerabilities per week discovered in WordPress plugins
- 97% of all WordPress vulnerabilities come from plugins
- 96% of WordPress sites faced a security incident in 2025
- Attacks happen approximately every 32 minutes
- Over half of plugin developers failed to patch vulnerabilities before public disclosure
The more plugins you install, the larger your attack surface becomes. And most business WordPress sites run 20-30 plugins just to cover the basics — security, SEO, caching, forms, backups.
The real cost of "free" WordPress
WordPress itself is free. Everything around it is not.
| Cost Category | Annual Range |
|---|---|
| Managed hosting | $600 – $3,600 |
| Premium plugins | $600 – $1,200 |
| Theme license & updates | $50 – $200 |
| Developer maintenance | $2,000 – $12,000 |
| Security monitoring | $500 – $3,000 |
| Total | $3,750 – $20,000+/year |
A modern Next.js site on edge hosting? $500 – $2,300 per year.
Over 5 years, that's a potential savings of $50,000 or more — before you even account for the revenue lost to slow page loads and security incidents.
So why doesn't everyone just switch?
Because migration is hard.
Traditionally, rebuilding a WordPress site in a modern framework means:
- 4–12 weeks of developer time
- $10,000–$50,000+ in development costs
- Significant risk of breaking SEO, design, or functionality
For most businesses, the migration cost alone exceeds years of WordPress maintenance. So they stay — rationally but unfortunately — on an inferior platform.
We built site2next to solve this
site2next is a SaaS platform that converts any existing website into a modern Next.js application using AI.
No manual rewrite. No months of developer time. No design compromises.
How it works — 5 steps
1. Point it at your site
Enter your URL. Our crawler visits every page, downloads all content, images, styles, and assets — starting with your sitemap for complete coverage.
2. Automatic scaffolding
Raw HTML is programmatically converted to valid React components. Assets are organized. Route structure is preserved.
3. AI conversion
Claude — Anthropic's most capable coding AI — analyzes your design patterns, replaces raw HTML with clean React components and Tailwind CSS, and extracts reusable elements like headers, footers, and navigation into shared components.
4. Build verification
The AI builds the application and verifies it compiles. If anything fails, an AI build-fixer automatically diagnoses and repairs the issue — to guarantee a working build.
5. Delivered as a pull request
The finished Next.js application is pushed to GitHub as a pull request. Your team reviews it, tests it, and merges it on your schedule.
But we didn't stop at migration
site2next also includes an interactive AI coding agent for ongoing development:
- Chat with an AI that has full access to your repository
- Ask it to add pages, change layouts, implement features, or fix bugs
- See changes live in a split-pane preview
- Every change is a Git commit — reviewable and reversible
This means businesses without in-house developers can continue evolving their site — no agency retainer required.
The before and after
| Before (WordPress) | After (Next.js via site2next) | |
|---|---|---|
| Load time | ~5 seconds | Under 1 second |
| Security vulnerabilities | New ones weekly via plugins | Zero plugin attack surface |
| Annual maintenance | $4K–$20K | $500–$2,300 |
| Making changes | Hire a developer or agency | Chat with the AI agent |
| Version control | Database changes, no rollback | Git commits, full history |
| Hosting | PHP server + MySQL database | Edge CDN, static files |
Who this is for
- Businesses losing search rankings because Google penalizes slow Core Web Vitals
- Companies tired of the plugin treadmill — constant updates, compatibility issues, security patches
- Teams spending $500+/month on hosting, plugins, and maintenance for what is essentially a brochure site
- Anyone with a site that looks great but runs on outdated technology
- Organizations that want to modernize without a $30K rewrite
What's next
site2next is live and in active development. If you're curious whether your site is a good candidate for conversion, we'd love to show you.
Point us at your URL, and we'll run it through the pipeline — live — so you can see the result for yourself.
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